Today Crypto.com (CRO) rolled out a global advertising campaign today, supported by recent sponsorship announcements including backing from Hollywood actor Matt Damon, to formally introduce the crypto platform to consumers around the world.
With over 10 million customers the Crypto.com Visa Card is one of the world’s most popular crypto cards. Its ecosystem also includes an exchange, a DeFi wallet and an NFT platform.
The new ad’s tagline is “Fortune Favors the Brave”, and stars Matt Damon and is directed by Oscar winner Wally Pfister and produced by David Fincher.
Crypto.com earlier this week announced that it was partnering with Matt Damon & Water.org (founded by the movie star) to bring safe water and sanitation to help the people in need.
Here’s Matt Damon doing his thing for Crypto.com – fortune favors the brave
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Crypto helping to do good: Water.org gets clean water to millions
Water.org is a global non-profit organisation that brings safe water and sanitation to people in need.
Crypto.com is making a $1 million donation to the non-profit in support of its mission and will launch initiatives to encourage Crypto.com users worldwide to support the cause.
A statement accompanying news of the partnership with Water.org stated: “Together, Crypto.com and Water.org believe in equal access to the platforms and life-changing resources that support self-determination. Through this unique partnership, crypto users across the globe can join in to support this mission.”
“It takes innovative companies and smart solutions to solve some of the world’s greatest social challenges, like universal access to safe water,” added Matt Damon, Co-Founder of Water.org.
“As our financial solutions and platforms evolve, we can use them for good. Crypto.com and Water.org are both working toward positive transformation, and our innovative, financial solutions will help change lives and the world.”
Crypto.com “proud to support to working alongside Water.org”
Kris Marszalek, Co-Founder, and CEO of Crypto.com, commenting on the partnership said: “We are very proud to be working alongside Matt Damon and Water.org to directly support their mission while also encouraging crypto users across the globe to join us in this effort. The success and true potential of cryptocurrency will only come to pass when the greatest number of people have access to the tools needed to be in full control of our own lives, finances, and futures.”
Crypto.com is committed to mainstreaming crypto in the belief that crypto has the potential to give people control over their money, data, and identity in a way that it says “truly allows for financial freedom, control, and self-determination”.
The company is focused on building a regulated business in every market (which includes Europe, America and Asia regions) where it operates and has also pledged to be a carbon-negative business before the end of 2022.
Water.org has already positively transformed more than 38 million lives worldwide by providing access to safe water and sanitation. Founded by Gary White and Matt Damon, Water.org pioneers market-driven financial solutions to the global water crisis. For more than 30 years, we’ve been providing women hope, children’s health, and families a future. You can find out more about Water.org at water.org
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